What we do

Consultancy

The CFE Agency identifies and selects designers from the UK, to fulfil consultancy and collaborative roles for UK and international fashion and lifestyle companies, and negotiates licensing and sponsorship deals on behalf of designers.

Design consultancy
Some of the world’s largest corporations have benefited from fresh ideas, new creative directions, and inspired capsule collections within their brand portfolios.

We have worked with a diverse range of clients that has included:

Max Mara
Ghost
Top Shop
Mango
Thomas Pink
The Royal Opera House
Mackintosh
Robe di Kappa
Crown Paints
Disney
Sony
Thorntons

Collaboration

Similar to consultancy, but where the designer’s name, label or logo device is added to the brand / retailers product to add value. CFE’s involvement would be as for consultancy, from making appropriate introductions to negotiating the payment, which may include a percentage of sales on top of the design fee.

Sponsorship

CFE agency will discuss with each client what they require, previous sponsorships, and what the designer can offer. Also what a sponsor can offer in terms of visibility or on publicity material. Different financial contribution will dictate a different commitment.

Licensing

Designers who have been associated with CFE over several seasons can have a significant amount of brand equity, making them an attractive proposition for an external company. Long term licensing partners are preferred for a minimum of 2 years.

Some arrangements have been licensing the designer’s actual clothing label to a large apparel company who will manufacture, distribute and market a designer’s own creations in the UK and/or internationally.

Others are for brand extension where a designer will create a collection of articles e.g. footwear, jewellery, handbags, eyewear which complement a brand.

For further information please contact:
Head of Agency – Jill Askam
j.askam@fashion.arts.ac.uk