Erdem

“Erdem operates with the knowledge that most women, regardless of age or background, want to look beautiful and feminine. While many designers go for shock tactics, the intelligence of Erdem’s work is in his ability to make lace, rich colour and chiffon irresistible to women who would normally shy away. His clothes make you wonder how you ever got by without pretty pop florals or periwinkle cut-out lace.” Emily Zak, Vogue.

Erdem Moralioglu launched his eponymous ready-to-wear line in 2005, and since has become best friends with the fashion industry who love his gracefully modern clothing. Layers and layers of flowers brought together in digital prints sit on the most luxurious silks. Sharp tailoring and innovative dress structures modernise the romance of Erdem’s florals, and hand finishes make his to-die-for garments demi-couture. Raised in Montreal by a Turkish father and English mother, Erdem graduated from the Royal College of Art in 2003, going on to work for Diane Von Furstenberg in New York.

Erdem won the 2007 Swarovski British Fashion Council Fashion Enterprise Award, as well as the BFC’s Fashion Forward award in 2008. In 2009, Elle Magazine gave Erdem the “Fashion Future Award” at the Elle Style awards in London. His AW09 show was listed on Style.com’s rundown of top 10 shows of the season. Erdem was also nominated for the prestigious Swiss Textile Award and The British Fashion Council’s 2009, “Collection of the Year Award”. Erdem is now sold globally in more than 50 premiere department and specialty stores.  The brand showcases its collections during London Fashion Week and has solidly become one of the most popular shows to see during this event.

CONTACT
www.erdem.co.uk
erdem@erdem.co.uk

SALES
Jennifer Bacca -sales@erdem.co.uk
Tel:(+)44 (0) 20 7739 7986

PRESS
RelativeMO
Niamh Reid-erdem@relativemoshows.com
Tel:(+)44 (0) 20 7749 4510