William Richard Green
Like most of us, William Richard Green is all mixed-up. He grew up on an English farm and likes traditional things like solid, well-made shoes, proper knits, and well-constructed coats. He’s also one half of DJ act Joe and Will Ask, who play banging techno and house, and likes staying out until lunchtime the next day. It’s probably this side of Will that’s responsible for the rubber tailoring and range of modernist crew necks he does.
Before graduating from London’s Central Saint Martins—a place William says he attended mostly in the hope of meeting interesting people—he later trained on Saville Row where he learned tailoring, craftsmanship, and cut. He also worked for David David, a much-hyped wearable art label. This topsy-turvy background means Green’s designs and ultra-masculine collections—based on themes such as fishermen, vikings, Kurt Russel and Millwall FC’s fans—while definitely modern and definitely fashion-led, also utilise as much British-sourced fabrics as possible.
William has been profiled by publications such as Dazed, i-D, Vogue Italia, WAD, Untitled, VICE, GQ and Dansk, and has featured in Fashion East’s prestigious MAN exhibitions during London Fashion Week for the last three seasons. Last year, a fashion film he made with director Zaiba Jabbar won Vogue Italia and ASVOFF’s light series award and William Richard Green has been selected as one of London department store Selfridges Bright Young Things for January. He’s also stocked in Tokyo store Eliminator thanks to a personal recommendation from Kim Jones and has dressed music acts Patrick Wolf and Everything, Everything.
In short, William Richard Green is a carefully crafted quality label that isn’t boring, pretentious, or ridiculous and doesn’t overdose on heritage vibes. It’s just dead current.
CONTACT:
Studioenquiries@williamrichardgreen.com
www.williamrichardgreen.com
PRESS
Material PR
Andrew Scott -andrew@material-pr.com
+44(0)2073834970
+44(0)7806635985
