DESIGNERS indonesiaalumni Toton


Toton Januar completed his degree in Media Broadcasting in Jakarta, Indonesia before purusing fashion at Parsons New School of Design, New York. Born in Makassar and raised by his seamstress single mother, Toton Januar developed a passion for design at a young age. Gaining hands-on experience with one of Indonesia’s most prominent fashion designers and as a fashion model, his business was shaped by these early experiences in the industry.

He founded his eponymous label to provide a wardrobe for the modern women and her individual style and quickly caught the attention of such titles as ELLE Indonesia, Harper’s Bazaar and V magazine. At Jakarta Fashion Week 2013 he was named One of Mazda Young and Vibrant Designers and later was awarded One of Best New Designers 2013 by InStyle Indonesia Magazine.

Drawing inspirations from Indonesia’s natural beauty and diverse culture, the label incorporates abundant traditional handicrafts with a modern, sophisticated aesthetic. Stockists include, Curated,, Mythology Singapore.

“CFE has helped to prepare TOTON to enter International Market. Not only the basic, CFE has enlightened us on every aspect of a fashion label. CFE experts have given us an in-depth look of fashion business, both from the label and from the market and buyers perspective. CFE also helps introduce and promote our label to the right market. With CFE guidance, we learned our strengths and weaknesses, so we are able to hone our abilities and maximize our potentials as a label.” – Toton Janur


Twitter: @mistertoton

Facebook: /Totonthelabel

Instagram: @totonthelabel