DESIGNERS alumniNew Market Entry Ruth Ferguson

Ruth Ferguson Olga Olsson

Market Entry Designer (2011)

“Although I’d worked in the fashion industry for 5 years before starting Olga Olsson, I still found the market entry programme very useful, because working in the industry and running your own fashion business are two very different things. ¬†From sales to PR, marketing and product development and production, the market entry covers a great number of topics in surprising detail in a very short time. I also made some great contacts on the course with other designers and mentors. Well worth doing for any fashion business, as it is both practical and inspiring.”Ruth Ferguson, Designer and Director, Olga Olsson