Götesson cites the every day as his main inspiration, seeing it not as mundane, but as the driving force behind his creative endeavors.
Cut it. Tie it. Stick it. Twist it. Manipulating his materials with innovative craft, Götesson treads the line between art and commerciality (with no apologies given).
It all stems from everyday utilitarianism, here are clothes created to be worn, and worn to create in. Having grown up in the forested Swedish province of Småland (a literal translation of “small lands”), Götesson weaves his hometown’s sensibilities into his designs.
“There’s also something very romantic about it. It’s important when I make stuff that I feel an attraction towards what I make.”
Not many students will make their debut on the London Collections: Men catwalk the day after showing in their graduate shows, but that’s what Per Götesson did with his spring summer 17 on the MAN catwalk. Fresh out of his MA at the Royal College of Art, the Swedish-born designer, who described ending up at the school as a “lucky coincidence,” was quickly snapped up by Lulu Kennedy and her team at Fashion East.
“I’m excited to get the insight to grow my brand, with help from professionals within the business.” – Per Götesson