Mimi Wade is a young British/American designer based in London.
Having graduated from the esteemed Fashion Print BA Course at Central Saint Martins in 2015, she was selected to showcase her A/W 16 collection by Lulu Kennedy MBE with the pioneering scheme for emerging talent, Fashion East.
Mimi gained experience at Margiela under John Galliano and Jitrois before launching her own label. Mimi has become known for her intricately hand painted prints and ultra-feminine sensibility informed by lingerie details and often inspired by cinema and pop culture. Alongside her collections, Mimi has collaborated with Barbie, as well as illustrating for Vicki Sarge.
She was the winner of prestigious WGSN Award win for Emerging Designer of the Year 2016.
The Mimi Wade ‘Mimimount’ SS17 collection will be carried by stockists including Selfridges, Isetan, Opening Ceremony, K3 and more.
“I’m absolutely thrilled to be part of this fantastic programme and am really looking forward to gaining a deeper understanding of how to run my business as smoothly and successfully as possible.” – Mimi Wade