CFE International Designer – Indonesia (2013)
“CFE has been teaching us a lot about how to present our brand for the International market. The CFE team give us valuable inputs about our brand image & positioning, production, quality, and pricing. As a new brand we didn’t realize that there are some mistakes that we made along the way, starting from the smallest thing like how to choose the right words on describing our brand, to calculating the right retail price that can attract buyers.
By learning from the CFE, we are fixing and improving our brand. It has also given us a chance to meet International buyers, as it is going to be our first experience of presenting our collection to International buyers during the upcoming Jakarta Fashion Week.” – Faustine & Eda Arthaputri, Milcah