Major Minor is a creative collaboration between three designers: Ari Septutra, Ambar Pratwi and Inneke Margarethe. The design trio’s collective inspirations from the world of pop culture inform the label’s aesthetic.
The creative force of the label, Ari Septutra graduated from Esmod Jakarta with the accolade of best pattern cutter and went on to train at Esmod Paris. His 26 years of experience in fashion began at Rumah Mode Prajudi, which was later followed by his eponymous label in the early 00’s. Prior to his career in fashion he was a successful lawyer. Joined by two younger designers – Ambar Pratwi and Inneke Margarethe were classmates at Esmod Jakarta – the trio have won the CFE Award 2012 thanks to their accessibly priced, striking pieces in eye-popping colours.
Major Minor is proud of the fact that all of their garments are designed and produced in Indonesia. Stockists include Isetan Scotts, twentytwenty9 in Singapore, The Goods Dept, Sogo in Jakarta Harvey Nicols, London and Inverted Edge.com, Singapore.
“CFE teaches us to be a fashion brand and an entrepreneur at the same time. -We understand more about the position of our brand in the industry, CFE gives us more confident about our brand. To be consistent with our signature style, to be different but can be accepted by the market. We also more aware that fashion is not only about the collection, so many aspects that related to the fashion itself, like brand image, social media factor, media support, and some other important things.” – Ari Septutra