DESIGNERS New Market Entry Elle Waldmann

Elle Waldmann

New Market Entry Designer (2013)

“We operate mainly as a private client label, but with an international customer market. The experts at the CFE were especially helpful in prompting closer examination of the brand as a business, and how to drive sustainable growth forward without losing focus on the creative, atelier-based values. As as part of the New Market Entry Programme, they offered inspiring and invaluable guidance on the best business practices needed as a creative entrepreneur, sales and brand management, as well as legal IP protection. Working with the CFE has been a thoroughly motivating process forcing a closer look at elements of the business that might initially seem less exciting, but are just as important.”Elle Waldmann